I have been associated with the Pharma industry globally, for a number of years now, as the CEO of a company that is focused on providing CRM and SFE solutions to the Industry. When I look around, three things strike me. Large ERP vendors who also have a CRM, do not seem to succeed as […]
In the Pharma industry, when it comes to software solutions, I have seen these two terms, being used interchangeably. Is that correct? Can all vendors providing solutions to the industry’s sales force, claim that their solutions are SFE solutions?CRM stands for Customer Relationship ManagementSFE stands for Sales Force Effectiveness To me, an MR or Area […]
Governments all over the world are increasing the regulatory aspects governing ethical promotion of pharmaceutical products to healthcare professionals. It is no different in India. In this backdrop, Continuing Medical Education (CME) is gaining more and more importance, and hence the need to maximize ROI on CME s through use of software and technology “Continuing […]
There is so much talk of Digital Customer Engagement and Alternate Customer Engagement channels these days. It makes me wonder how companies can talk of any one channel independent of others. To my mind, we need to look at enabling a Pharma company to operate all channels of engagement with a doctor, not just digital […]
Pharmaceutical distributors play an important role in medicine supply chain through their medical distribution centers. These distributors also enable market access for small countries. There are many small countries where the distributor driven market is the trend. In small countries, manufacturing is uneconomical. Hence aggregators and distributors import, promote and sell products through a chain […]
I was recently asked by a National Sales Manager of a Pharma company, a question that I have been pondering about. He asked me: With all the new technology and social media coming in, will the role of MR s diminish? Will there be a time when MR s may not be needed at all? […]
Over the last several years, I have had close connections with Indian Medical Devices and Pharma industries. While Pharma industry has a choice of CRM software solutions, Indian medical devices industry seems to have struggled to find the right software solutions. First, let us understand the categories within medical devices industry. We can broadly classify […]
It is not often that we can talk about waves of automation that come in such quick succession. That is what is happening in Pharma CRM and SFE space. The time gap between these developments is reducing rapidly, throwing significant challenges to the software industry that serves Pharma. “ Traditionally, Pharma has been slower than […]
US Pharma industry has always been open to adopting state of art technology solutions to improve sales force effectiveness. Many large companies have adopted multiple solutions to address all their needs around CRM. They are however realizing that the total cost of ownership (TCOs) of the software investments made, are getting to be disproportionate to […]
Definition of OLAP cube: Refer Usage of OLAP cube for Sales MIS in Kea: We used cubes to implement Sales MIS module in our product Kea. Process of the implementation is explained in the following sections:As for an example, we may have the following dimensions in a warehouse for keeping master and transaction sales data. Zonal Data […]