HEALTHCARE CRM SOLUTIONS FOR PHARMA & HOSPITALS
About Kea
Our suite of solutions, Kea- empowers Sales and Marketing teams in Pharma companies and Hospitals to work more efficiently. Kea-CRM is truly an end to end solution offering multichannel marketing, all indirect promotional activities, administrative requirements such as Travel and Expense functionalities, dashboards that present “Results” achieved, and much more. Simply put Kea is a one-stop solution for Pharma Industry and Hospitals.
At VSM, we realize that Pharma industry globally, and in the APAC region, need a comprehensive solution that provides More features at Less cost than currently available global solutions. That is what Kea has to offer.
Why Kea?
Today, Pharma Industry is facing several challenges.
Customer engagement models are changing
- Doctors are looking for value in communication-not just “visits”
- Shrinking face times
- Increasing emphasis by regulatory authorities on compliance
How can companies improve the quality of effort multi-fold, to deliver better results?
While a good software solution alone can’t transform the way teams strive for commercial excellence, it can help significantly. That is what Kea aims to do for you.
Our vision: To be a leader in enabling “Commercial Excellence” in the Healthcare industry in the APAC region.
CRM Product
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1. MASTER DATA MANAGEMENT
Kea has a built-in Master Data Management to store and use all relevant data intelligently OR can fetch data from other solutions in your eco-system.
- Employee Data
- Heirarchy Data
- Doctor Data
- Doctor classifications –simple or more complex
- Products and SKU s
- Stockists
- Chemists
Data can be managed by administration or the data owners themselves. Our Kea-workflow engine will help approval flows.
Benefits:
- No Need to store critical master data outside the solution
- Easy to update
- Bulk uploads available
- Provides capability to analyze customer data
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2. MULTICHANNEL MARKETING
Today, pharma companies reach their messages to the doctor through multiple channels and as non-intrusively as is feasible.
- Face to Face detailing
- Self-Serve
- Whats App Texting
- Virtual Meeting
- Approved Emails
Kea handles all of the above, and not only that, integrates the information on all these effort points into single 360 degree views.
BENEFITS:
- Broadcasts of information to doctors
- Chats outside doctor’s busy hours
CLOSED LOOP MARKETING (CLM) AND E-DETAILING
Kea has a CLM module that is state of art and can match the best in the industry and we are adding more and more features for you.
- E-detailing + CLM makes the MR interact with knowledge and confidence with the doctor, improving face time.
- Vendor upload of content
- Kea-content digitization
- Content administration and versioning
- Content pooling and personalized creation
- Delivery
- Key analytical data
A new feature in Kea is “Self-Serve” detailing. Kea can enable doctors to view and assimilate scientific content when they have time.
BENEFITS:
- Close integration with field activity reporting, hence less work
- CLM features empower them to deliver more relevant content
- Can help improve face time by 40%
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3. EVENTS AND CAMPAIGNS
A. EVENTS AND CME (CONTINUING MEDICAL EDUCATION)
Kea has a very comprehensive module on Events.
- All types of events
- CME
- Planning of events
- Defining budgets
- Doctor and Speaker invites
- Execution
- Budget adherence
- Speaker profiles and agreements
- Participants’ attendance
- Assistance in logistics
- Compliance features
Since peer to peer engagement facilitated by your company is a key to doctor engagement, Kea can help get the most out of your spend on Events.
BENEFITS
- Enables budgeting within the total A and P budgets
- Eases execution of events
- Gives insights into field’s relationship with the doctors
- Improves compliance
B. CAMPAIGN MANAGER
This module in Kea has been developed to define and execute campaigns for specific brands over specific periods.
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4. FIELD ADMINISTRATION
A. TRAVEL AND EXPENSES (T AND E)
Travel and Expenses budgets for the field force form a substantial part of your investment in Sales effort. It is therefore important to manage this seamlessly optimizing costs, neither overspending nor under-reimbursing. That is what you can achieve through Kea’s strong T and E engine.
- Define optimum google map based routes and distances
- Fix fare charts
- Gets data on distances automatically based on calls made
- All realistic possible visit patterns covered
- Rule based computation engine
- Approval flows
- API s to push data into ERP
BENEFITS
- Accuracy in distances
- Minimal scope for intervention-hence better controls
- Error-free computation
- More frequent reimbursement possible leading to less working capital in travel advances
B. LEAVE MANAGEMENT AND ATTENDANCE
Kea can be used for Leave and Attendance management of the field force.
- Call report based attendance marking
- Leave application and approval
- Integration with HRMS
BENEFITS
- Elimination of license cost on HRMS for field
- Activity and attendance linked
C. LEARNING MANAGEMENT
Kea has an in-built e-Learning module that can be used by the field force.
This is a cost-effective way of training the sales force.
- Content upload
- Training content mapping
- Delivery of content
- Design of tests
- Delivery of tests
- Feedback to employees on the tests
BENEFITS
- Easy cost-effective e-Delivery
- Can correlate coaching objectives with e-Learning
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5. RESULTS
A. PRIMARY SALES
- Interface with ERP to get the primary sales and all related master data.
- Built-In territory mapping to align sales data with call data.
- Real time visibility and analytics of sales data for the field force.
- Dashboards for C-level.
B. SECONDARY SALES
In the APAC region, it is common practice to have distributor-based channels of sale of product to chemists. Normally MR s are expected to collect sales and stock statements from the stockists.
- Secondary sales by SKU
- Opening and closing stocks
- Receipts and returns by SKU for the stockiest
- Sales and inventory ratios
BENEFITS:
- Tracking Primary and Secondary sales data
- Stock levels enabling better forecast of next period sales
C. RETAIL CHEMIST PRESCRIPTION AUDIT
In many countries in the APAC region, the industry can’t get prescription data in full, hence the need to collect sample data and extrapolate. While IMS and others give high level audits, this module helps you compile more detailed data at the doctor level.
- Doctor-wise brand-wise prescriptions of your brands
- Competition brands
- Share of voice
BENEFITS:
- Adds more powerful data that can be corroborated with researchers’ data
- Helps fine-tune customer lists
- Helps in getting more out of CLM
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Other solutions
3. Robotic Process Automation
With the rapid adoption of Robotic Process Automation (RPA), Pharma Industry can use “bots” effectively in many areas.
We are an authorized partner for a leader in RPA, i.e. UiPath. We have developed a “Docbot” that can help in Doctor registration verification and better Doctor profiling, thereby helping in compliance and improved content for doctor messages.
What does Docbot do?
Today, it is important that companies verify the registration number of the doctors on their list, for compliance reasons. Many companies are keen to do this exercise by checking the doctor registration number with the country’s official Medical Registry. For every 10000 doctors on their list, this exercise can take up to 30 man-days of work manually, where as our “Docbot” can do it in 3 days!. We offer this as a service.
Case Study on RPA and Dr Registration Verification
The other area where our clients are utilizing the services of our “Docbot” is profiling. Our bot is programmed to scrape pre-defined data fields from public portals and web sites to enhance doctor profiling significantly.
We can assist Pharma companies in other RPA projects also.
RPA
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Clients
