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Application Programming Interface (API) in System Integration

Introduction to API What is API? An Application Programming Interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software interface, offering a service to other pieces of software. A document or standard that describes how to build or use such a connection or interface is called […]

How can compliance characteristics help Pharma Event Execution?

What is Compliance? All industries are highly regulated, with numerous regulatory activities overseeing different aspects of development, manufacturing, and marketing. Compliance is the process of meeting a third party’s requirements with the aim of enabling business set-ups in a particular market or supporting with laws or even with a particular entity. Need of Compliance in […]

Artificial Intelligence (AI) in Pharma sales and marketing

Introduction to AI What is AI? Artificial intelligence (AI) is intelligence demonstrated by machines, as opposed to the natural intelligence displayed by animals including humans. AI research has been defined as the field of study of intelligent agents, which refers to any system that perceives its environment and takes actions that maximize its chance of achieving its goals. (Wikipedia Definition) Some Key terms associated with […]

SaaS is more than Product Features

Introduction to SaaS What is SaaS?    Software as a Service or more popularly known as SaaS is a method of software delivery that allows data to be accessed from any device with an internet connection and a web browser online via a subscription, rather than bought and installed on individual computers. SaaS is more than […]

Robotic Process Automation (RPA) in Pharma Sales and Marketing

Introduction to RPA What is RPA? The process of Automating Business Operations with the help of virtual robots(bots) to reduce human intervention is said to be Robotic Process Automation (RPA). Robotics are entities called Bots which mimic human action Process is a sequence of steps which lead to meaningful activity Automation is any process which is done by a Robot […]

Benefits of Adopting Multichannel Marketing in Pharma

Background: It all started in March 2020 and it is now Jan 2022. We still can’t declare the COVID pandemic as “finished”. How has the pandemic impacted the field marketing activity of Pharma companies? What should the industry do to prepare for what will definitely be a new world, post-COVID?   There were many analysts […]

SECURITY AND PHARMA CRM/SFE

Before I expand on Security aspects of a CRM/SFE application, let us look into some basic questions. Security – What is it? All customers are aware of it. Security – Needed? All customers will of course agree Security – Criteria for vendor evaluation? Not always Some Pharma companies of course have a stringent process to evaluate the vendor […]