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Benefits of Adopting Multichannel Marketing in Pharma

Background: It all started in March 2020 and it is now Jan 2022. We still can’t declare the COVID pandemic as “finished”. How has the pandemic impacted the field marketing activity of Pharma companies? What should the industry do to prepare for what will definitely be a new world, post-COVID?   There were many analysts […]

GOING BEYOND CRM TO AN SFE SOLUTION

In the Pharma industry, when it comes to software solutions, I have seen these two terms, being used interchangeably. Is that correct? Can all vendors providing solutions to the industry’s sales force, claim that their solutions are SFE solutions?CRM stands for Customer Relationship ManagementSFE stands for Sales Force Effectiveness To me, an MR or Area […]

GET MORE OUT OF YOUR CME S

Governments all over the world are increasing the regulatory aspects governing ethical promotion of pharmaceutical products to healthcare professionals. It is no different in India. In this backdrop, Continuing Medical Education (CME) is gaining more and more importance, and hence the need to maximize ROI on CME s through use of software and technology “Continuing […]

COMPREHENSIVE DOCTOR ENGAGEMENT IS THE WAY TO GO

There is so much talk of Digital Customer Engagement and Alternate Customer Engagement channels these days. It makes me wonder how companies can talk of any one channel independent of others. To my mind, we need to look at enabling a Pharma company to operate all channels of engagement with a doctor, not just digital […]