Archives by: Krishnamurthy

Background: It all started in March 2020 and it is now Jan 2022. We still can’t declare the COVID pandemic as “finished”. How has the pandemic impacted the field marketing activity of Pharma companies? What should the industry do to prepare for what will definitely be a new world, post-COVID?   There were many analysts […]

Recently, Chairman of the NASSCOM Product Council was quoted as saying: We are at a big point of inflection. Products are being massively rewritten due to cloud, AI and other types of deep tech. We have vast technical talent, a large start up eco system. Our IT services are sitting in every large account in […]

I had a visitor the other day: head of a company that has a few specialty business divisions, including Oncology. I asked him: what brings you to Bangalore so often? And he said he has been personally visiting Bangalore once a month for the last 4 months, with a view to visit a large Cancer […]

I have been associated with the Pharma industry globally, for a number of years now, as the CEO of a company that is focused on providing CRM and SFE solutions to the Industry. When I look around, three things strike me. Large ERP vendors who also have a CRM, do not seem to succeed as […]

In the Pharma industry, when it comes to software solutions, I have seen these two terms, being used interchangeably. Is that correct? Can all vendors providing solutions to the industry’s sales force, claim that their solutions are SFE solutions?CRM stands for Customer Relationship ManagementSFE stands for Sales Force Effectiveness To me, an MR or Area […]

Governments all over the world are increasing the regulatory aspects governing ethical promotion of pharmaceutical products to healthcare professionals. It is no different in India. In this backdrop, Continuing Medical Education (CME) is gaining more and more importance, and hence the need to maximize ROI on CME s through use of software and technology “Continuing […]

There is so much talk of Digital Customer Engagement and Alternate Customer Engagement channels these days. It makes me wonder how companies can talk of any one channel independent of others. To my mind, we need to look at enabling a Pharma company to operate all channels of engagement with a doctor, not just digital […]

I was recently asked by a National Sales Manager of a Pharma company, a question that I have been pondering about. He asked me: With all the new technology and social media coming in, will the role of MR s diminish? Will there be a time when MR s may not be needed at all? […]

Over the last several years, I have had close connections with Indian Medical Devices and Pharma industries. While Pharma industry has a choice of CRM software solutions, Indian medical devices industry seems to have struggled to find the right software solutions. First, let us understand the categories within medical devices industry. We can broadly classify […]

It is not often that we can talk about waves of automation that come in such quick succession. That is what is happening in Pharma CRM and SFE space. The time gap between these developments is reducing rapidly, throwing significant challenges to the software industry that serves Pharma. “ Traditionally, Pharma has been slower than […]