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TRACKING ONLY “EFFORT” OF MR S WITHOUT TRACKING “RESULTS” IN A CRM SOFTWARE IS LIKE BATTING WITHOUT LOOKING AT THE SCORE BOARD IN A T-20 CRICKET MATCH

I have seen many CRM solutions that Pharma companies are using – including some popular global solutions that MNC s typically use. What is striking about them is that most of them go to great lengths to incorporate CLM (Closed Loop Marketing) and perhaps also tracking all the “effort” from the field force. However, not […]

WHY CLM IS NOT EQUAL TO E-DETAILING

Closed Loop Marketing or CLM has become the latest fad in the pharma industry around the world. More so because face time with doctors is decreasing significantly and pharma companies are exploring new ways to keep doctors engaged. The level of adoption of CLM varies from country to country. In India, from my point of […]