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Healthcare Blog

OLAP CUBES FOR SALES “MIS” IN KEA

Definition of OLAP cube: Refer Usage of OLAP cube for Sales MIS in Kea: We used cubes to implement Sales MIS module in our product Kea. Process of the implementation is explained in the following sections:As for an example, we may have the following dimensions in a warehouse for keeping master and transaction sales data. Zonal Data […]

SHOULD PHARMA COMPANIES PREPARE BETTER FOR UCPMP?

UCPMP, (Uniform Code for Pharmaceuticals Marketing Practices) is a subject that has been around for over one and a half years now. This was issued by Dept of pharmaceuticals in Dec 2014 and is meant to be adopted by Pharma companies voluntarily. Since Dec 2014, there has been an expectation in the industry that this will […]

CRM TOOLS FOR PHARMACEUTICALS – A PERPETUAL EVOLUTION STORY

Implementation of CRM tools as a strategy has evolved beyond just capturing daily call activities. With ever evolving challenges, especially faced by Pharmaceutical, Medical Devices and Life Sciences companies, CRM implementation in these sectors have taken unprecedented importance. These firms face many challenges both internally and externally – increasing price sensitivity among customers, rising competition, […]

TRACKING ONLY “EFFORT” OF MR S WITHOUT TRACKING “RESULTS” IN A CRM SOFTWARE IS LIKE BATTING WITHOUT LOOKING AT THE SCORE BOARD IN A T-20 CRICKET MATCH

I have seen many CRM solutions that Pharma companies are using – including some popular global solutions that MNC s typically use. What is striking about them is that most of them go to great lengths to incorporate CLM (Closed Loop Marketing) and perhaps also tracking all the “effort” from the field force. However, not […]