SECURITY AND PHARMA CRM/SFE
Before I expand on Security aspects of a CRM/SFE application, let us look into some basic questions. Security – What is it? All customers are aware of it. Security – Needed? All customers will of course agree Security – Criteria for vendor evaluation? Not always Some Pharma companies of course have a stringent process to evaluate the vendor […]
WHY SHOULD A PHARMA COMPANY WORK WITH A SPECIALIST CRM VENDOR?
I have been associated with the Pharma industry globally, for a number of years now, as the CEO of a company that is focused on providing CRM and SFE solutions to the Industry. When I look around, three things strike me. Large ERP vendors who also have a CRM, do not seem to succeed as […]
GOING BEYOND CRM TO AN SFE SOLUTION
In the Pharma industry, when it comes to software solutions, I have seen these two terms, being used interchangeably. Is that correct? Can all vendors providing solutions to the industry’s sales force, claim that their solutions are SFE solutions?CRM stands for Customer Relationship ManagementSFE stands for Sales Force Effectiveness To me, an MR or Area […]
GET MORE OUT OF YOUR CME S
Governments all over the world are increasing the regulatory aspects governing ethical promotion of pharmaceutical products to healthcare professionals. It is no different in India. In this backdrop, Continuing Medical Education (CME) is gaining more and more importance, and hence the need to maximize ROI on CME s through use of software and technology “Continuing […]
COMPREHENSIVE DOCTOR ENGAGEMENT IS THE WAY TO GO
There is so much talk of Digital Customer Engagement and Alternate Customer Engagement channels these days. It makes me wonder how companies can talk of any one channel independent of others. To my mind, we need to look at enabling a Pharma company to operate all channels of engagement with a doctor, not just digital […]
CRM- FOR DISTRIBUTOR DRIVEN PHARMA MARKETS
Pharmaceutical distributors play an important role in medicine supply chain through their medical distribution centers. These distributors also enable market access for small countries. There are many small countries where the distributor driven market is the trend. In small countries, manufacturing is uneconomical. Hence aggregators and distributors import, promote and sell products through a chain […]
DO WE NEED TO INTEGRATE COACHING AND E-LEARNING, FOR MEDICAL REPS?
I was recently asked by a National Sales Manager of a Pharma company, a question that I have been pondering about. He asked me: With all the new technology and social media coming in, will the role of MR s diminish? Will there be a time when MR s may not be needed at all? […]
WHAT CRM OPTIONS SHOULD INDIAN MEDICAL DEVICES COMPANIES LOOK FOR?
Over the last several years, I have had close connections with Indian Medical Devices and Pharma industries. While Pharma industry has a choice of CRM software solutions, Indian medical devices industry seems to have struggled to find the right software solutions. First, let us understand the categories within medical devices industry. We can broadly classify […]
WAVE 3 CRM SOLUTIONS FOR PHARMA: IT IS ALL ABOUT BENEFITS
It is not often that we can talk about waves of automation that come in such quick succession. That is what is happening in Pharma CRM and SFE space. The time gap between these developments is reducing rapidly, throwing significant challenges to the software industry that serves Pharma. “ Traditionally, Pharma has been slower than […]