Krish, CEO of VSM, addressed over 50 brand leaders of a large Indian Pharma company. The session was on “Better Doctor engagement through CLM (Closed Loop Marketing)”.
- Global and India trends in doctor engagement practices
- Industry priorities
- CLM planning and execution
- Analytics and ROI
- Application of IT in CLM
There was active participation. The company senior management appreciated the session.
Their GM-Business Development and Strategic Marketing had this to say:
“Your session was indeed quiet insightful, and brought back the main point that , we can do innovations in small things in digital marketing and this can have a potential impact on our brands getting engaged with our key prescribers and as well as first with our internal stakeholders (our reps)”