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KEA Medical Devices CRM

KEA – Medical Devices CRM Solutions

Picture1Customer focused processes have become the need of the hour for Medical Devices organizations mainly due to ever evolving characteristics of the industry. Some of the main challenges of this domain, which comprises of consumables/disposables, implants and capital equipments can be attributed to – changing customer behaviour with increased price sensitivity; increasing global competition; shifting sales processes due to multiple stakeholders; and ever mounting complexity of compliance rules and regulations that demands constant changes in the processes. Customer acquisition and retention processes in Medical Devices industry are not the same as Pharma Industry.

VSM Software’s KEA CRM for Medical device companies offers them a platform to capitalize on opportunities by facilitating direct customer relationship management and paves way for personalized marketing campaigns thus assisting in enhanced quality of customer service.

KEA for the Medical devices offers a suite of fundamental features which can be customized to suit a company’s business requirements.

Key Features of KEA Medical Device CRM

Better interaction with customer is the key to quality customer services and enhanced sales.. KEA Medical device CRM offers the following features to medical device companies to help them strengthen their relationships with their customers


Account Management

This includes account profiling, multiple stakeholder mapping and tracking all Sales and efforts on an account basis

Lead Management

End to end lead to conversion Management

This includes keeping track of each account status and what opportunities are expected in the future. Since the sales cycle for a medical device company is long – this key feature helps them keep track of all their accounts at a microscopic level.


Detailed Call Planning and Field Activity Tracking.

Detailed Call Planning with set customer call objectives and detailed brand planning. Account wise detailed call execution tracking and analysis


Coaching and E-learning

Features, to help the sales team hone their selling and product knowledge skills

Campaign Management

Campaign and CME Management

End to end lifecycle management of various marketing campaigns conducted by the company


Secondary Sales Tracking

From the Account perspective and hence sales order generation

VSM has worked with Devices companies closely and the KEA-Devices version of the CRM is a result of that experience.