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PRODUCT FEATURES
Explore KEA CRM
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MANAGE YOUR MASTER DATA

We help you save cost by managing all your master data within KEA. You don’t need an external Master Data Management software. KEA offers the choice of capturing exhaustive doctor and hospital data, that can be used for meaningful analysis of customer segments being addressed. Handling changes in master data is simple and end users can do this in most cases, with a built-in work flow for review and approval.

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MANAGE YOUR FIELD ACTIVITY

Core to customer engagement is the planning, execution and monitoring of field activity. KEA allows users to multiple options in Call Plans, and offers daily field activity updates with or without E-Detailing. Since essential data is captured, field executives and their managers can work to improve In-Clinic efficiency. All this comes as a mobile application-KEA-Apt.

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E-DETAILING

KEA offers a state of art E-Detailing option, with the option of integration with Daily Call Reporting. Managing different forms of content, ease of rendering and real time capture of physician response to content, are all built in. What is more, this works on Android, Windows and IOS devices.

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MANAGE TRAVEL AND EXPENSES

With KEA, managing travel costs is simple and fully automated. Field force just has to log their activity and the rest is done by KEA.

Standard fares and allowances for consistent and optimal reimbursements

Help in route planning

Error-free computations

Interface with SAP or any other ERP for accounting and re-imbursement

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GET MORE OUT OF YOUR CME (CONTINUING MEDICAL EDUCATION)

CME s and time-bound campaigns on brands are becoming increasingly important.

To get the best out of your CME s, KEA brings you a powerful CME module, that allows you to

Plan and execute CME s in a structured way

Track participation

Control CME costs

Follow internal and external compliance guidelines

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USE OUR POWERFUL DECISION SUPPORT FRAMEWORK TO YOUR ADVANTAGE

Cycle meetings are more productive if intra-cycle performance is closely monitored and guidance provided to the field, especially by First Level Sales Managers. That is exactly what our unique DSF platform addresses.

Crisp short term KPI s (Key Performance Indicators) can be monitored by area managers. This powerful framework adds immense value to field force operations. Area managers and the field can work together to optimize key effort factors like Joint Field Work, Missed Doctors, Coaching days, Call average, and MORE.