KEA is VSM’s CRM/Salesforce Effectiveness (SFE) product built keeping the sales force needs of pharma and medical device industries in mind. KEA is deployed across many large Multinational and Indian pharma companies.
Medical Devices version of our solution is used by many clients in India.
With KEA – we aim to be a one-stop solution for the sales force and marketing functions of the pharmaceutical and medical devices industry. Our product team works consistently to improve and enhance the product keeping in mind changing industry needs. As a company, we bring good user experience and an efficient product to your doorstep. Some of the key features of KEA are:
- KEA – Apt – our mobile reporting app
- E-Detailing and Closed Loop Marketing (CLM)
- Decision Support Framework – real-time relevant data analysis
- Hosted on IBM Cloud for better security
KEA for the pharma industry comes in 2 versions – Basic and Premium which gives our clients the flexibility to choose the version that suits their needs the best. Clients also have the flexibility to start small with our basic version and upgrade to the premium version when the need arises.
Medical Devices Industry can be divided into three broad segments: Disposables, Implants and Capital Equipment. Each of these segments has its own specific CRM needs. KEA for the Medical devices offers a suite of features from which we can customize to suit customer needs.