Krish, CEO of VSM, addressed over 50 brand leaders of a large Indian Pharma company. The session was on “Better Doctor engagement through CLM (Closed Loop Marketing)”.

Krish covered:

• Global and India trends in doctor engagement practices
• Industry priorities
• CLM planning and execution
• Analytics and ROI
• Application of IT in CLM

There was active participation. The company senior management appreciated the session.

Their GM-Business Development and Strategic Marketing had this to say:
“Your session was indeed quiet insightful, and brought back the main point that , we can do innovations in small things in digital marketing and this can have a potential impact on our brands getting engaged with our key prescribers and as well as first with our internal stakeholders (our reps)”