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Application Programming Interface (API) in System Integration

Introduction to API What is API? An Application Programming Interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software interface, offering a service to other pieces of software. A document or standard that describes how to build or use such a connection or interface is called […]

Artificial Intelligence (AI) in Pharma sales and marketing

Introduction to AI What is AI? Artificial intelligence (AI) is intelligence demonstrated by machines, as opposed to the natural intelligence displayed by animals including humans. AI research has been defined as the field of study of intelligent agents, which refers to any system that perceives its environment and takes actions that maximize its chance of achieving its goals. (Wikipedia Definition) Some Key terms associated with […]

Robotic Process Automation (RPA) in Pharma Sales and Marketing

Introduction to RPA What is RPA? The process of Automating Business Operations with the help of virtual robots(bots) to reduce human intervention is said to be Robotic Process Automation (RPA). Robotics are entities called Bots which mimic human action Process is a sequence of steps which lead to meaningful activity Automation is any process which is done by a Robot […]

SECURITY AND PHARMA CRM/SFE

Before I expand on Security aspects of a CRM/SFE application, let us look into some basic questions. Security – What is it? All customers are aware of it. Security – Needed? All customers will of course agree Security – Criteria for vendor evaluation? Not always Some Pharma companies of course have a stringent process to evaluate the vendor […]